KEVIN LEDO X ADIDAS
Directed By Elliot Broué
Producted By To Gaether
Starring Kevin Ledo, James Harden and Donovan Mitchell
Gathered by adidas for a weekend, the two American basketball players James Harden and Donovan Mitchell set off to meet the various talents of Parisian basketball.
The two big NBA stars had the opportunity to discover the local French basketball culture, a mix of performance and creativity. The visit to Paris of Harden and Mitchell is an opportunity to highlight the association of its different communities around the same passion. For their visit to the Flagship store on the Champs Elysées, adidas decided to capture this moment, using the artist Kevin Ledo to represent the two players, artistically.